****This was of course an April Fool’s 😜****
As ocean plastic is set to increase, Ilana, co-founder of mission brand SNACT, talks about her journey to consuming plastic in a different way.
When we started SNACT we wanted to do everything possible to make a difference; we source our fruit from British surplus, or unwanted ugly fruit; we pay farmers a fair price; we make wholesome nutritious snacks; we use plastic-free packaging.
But plastic is everywhere – it’s on the soles of my shoes to the water bottle in my hand, the phone in my pocket to the packaging in my fridge. I am certainly living in a plastic age. But what I didn’t realise was that I am eating it all the time.
I’ve eaten two plastic bottles, one old phone cover, and a couple of plastic bags over the last year – at first it was for research for our study with Dr Zorba (see below) and now it’s a part of my life. But before you think this shit is bananas, just read on.
Plastic in our food
Recent studies have shown the crazy extent of plastics in the world’s oceans and how it’s ending up in our food and, ultimately, own bodies. If current trends continue, by the end of the century it’s predicted that people who regularly eat seafood could be consuming 780,000 pieces of plastic a year, absorbing 4,000 of them from their digestive systems. Research also shows plastic particles or fibres are also commonly found in drinking water. It got me thinking – if nature is eating plastic, shouldn’t we be working with nature and eating it too?
Everything SNACT does is based on sustainable standards and we genuinely want to make a difference. That’s why I have spent the last year looking into how we can best incorporate plastic littered around our oceans into our food chain, (and even into our SNACT bars) which I believe is the only way we are going to solve our plastic crisis.
Plastic & Vitamin D study
In the first public scientific study on this topic ever, SNACT and Professor Zorba from University of Environments have discovered that plastic particles can have a positive effect on us if taken with vitamin D supplement. Yes you heard me: a positive effect!
Dr Zorba’s evidence shows that plastic when eaten with vitamin D might have a protective effect on heart health. It also found that microscopic plastic fibers can activate enzymes in the intestines and act as an internal toothbrush for the body. This should knock us into our senses. We knew that this plastic is coming back to us through our food chain. Now we see it makes sense to find a better way of consuming it.
As always, nature shows the way. I say let’s forget high protein diets. It’s about a high-plastic consumption in a healthy way. Plastic surgery? Bring on plastic gluttony. Every day I am incorporating plastics into my diet. Plastic come in all colours and you can choose the colour of the rainbows. I tend to stay away from red plastic after 5pm though, it tends to keep me awake at night.
Join the fight with every bite!
Plastic frees us and can improve daily life in many ways. If plastic is in oceans, lakes, and rivers, it should be in our food too. SNACT now have all their delicious products containing plastic particles alongside additional Vitamin D. All the plastic we use is taking from the ocean. So it’s full circular economy! Mission accomplished.
Do you enjoy eating plastic? Join our #deliciousprotest and share your tips on our social media channels!